Nebrija Research Group in
Entrepreneurship, Digitalization, Growth and Business Excellence
Nebrija Research Group in Entrepreneurship, Digitalization, Growth and Business Excellence Acronym: EdGe
Overview and Research Lines
Overview:
The EDGE research group focuses on studying the drivers of innovation, growth and excellence in business, with particular emphasis on entrepreneurship, digital transformation and the challenges arising from emerging technologies.
Key areas of research include startup creation and scalability, digital transformation of small and medium-sized enterprises (SMEs), consumer behavior analysis, development of innovative business models and the application of advanced analytics and technologies such as artificial intelligence and blockchain.
EDGE’s primary objective is to produce rigorous academic research with high practical impact, contributing to current global challenges such as sustainability, technological innovation and competitiveness. Through an interdisciplinary approach and strategic partnerships with companies, academic institutions and public bodies, the group fosters knowledge transfer, the design of applied solutions and support for effective policy-making.
Main Research Lines:
- Entrepreneurship and innovation ecosystems
- Digital transformation and technology adoption
- Business growth strategies and scalability
- Corporate Goveranance and business ethics
- Market studies and consumer behavior
- Innovation, higher education and university-business collaboration
EDGE aims to position Nebrija Business & Technology School as a leading institution in international business research and education.
