Master’s Degree in Strategic Management of Smart Tourism Destinations*

This program is at the cutting edge of advanced management for tourist destinations.
Conference by Enrique Martínez, president of Segittur, held at Nebrija University

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Master’s Degree in Strategic Management of Smart Tourism Destinations

Prepare to Lead the Future of Tourist Destinations

The Master's in Strategic Management of Smart Tourism Destinations provides comprehensive training at the intersection of destination management, technology, sustainability, and innovation. This program equips students with the necessary skills and knowledge to spearhead the transformation of destinations towards the DTI model.

Our curriculum, designed in collaboration with the world's leading experts in DTIs, is at the forefront of the latest trends. It caters to the current demands of professionals from the most advanced tourist destinations. In addition to the expertise of our faculty, we offer the development of exclusive real-world case studies and guest lectures from industry leaders. This approach not only connects our students with the realities of tourist destinations but also enables them to develop their own network of contacts.

Do not miss this opportunity to learn from the best - the same professors, researchers, and professionals who are pioneering the development of the DTI model in Spain and around the world.

In collaboration with

Cátedras Telefonica

The Telefónica Chairs Network was established in 2001 as a platform for education, research, and knowledge transfer. Its aim is to promote Information and Communication Technology (ICT) within our society, all from a multidisciplinary standpoint.

Memberships

Miembro afiliado a ONU Turismo

Affiliate Member of UN Tourism
UN Tourism, previously known as the World Tourism Organization (UNWTO), is a specialized agency of the United Nations. Its mission is to promote responsible, sustainable, and universally accessible tourism.

Miembro afiliado a ONU Turismo

RedIntur
The Interuniversity Postgraduate Network in Tourism (RedIntur) fosters cooperation in studying, exchanging experiences, and proposing actions. These efforts aim to meet the demands arising from the European Higher Education Area (EHEA).

Why study for the Master’s Degree in Strategic Management of Smart Tourism Destinations

Por qué estudiar el Máster en Dirección Estratégica de Destinos Turísticos Inteligentes*

Innovative Curriculum

Our program offers advanced training in Digital Tourism Initiatives (DTIs) and the use of state-of-the-art technological tools. These resources aid in successfully navigating the dual digital and sustainable transformations required in the tourism sector.

Por qué estudiar el Máster en Dirección Estratégica de Destinos Turísticos Inteligentes*

Learn from the Best

Our program features interactive master classes, case studies, problem-solving sessions, practical scenarios, projects, and challenges. We maintain extensive connections with experts, institutions, and destinations that are leading the way in DTIs.

Por qué estudiar el Máster en Dirección Estratégica de Destinos Turísticos Inteligentes*

Two Itineraries

Professional itinerary, which facilitates the process of entering the labor market through academic internships, and research itinerary, which allows you to continue with doctoral studies. At Nebrija University, we host the Interuniversity Doctorate in Tourism and the Smarttour-INN Research Group.

Curriculum


All our degrees and curricula have been developed in accordance with the new guidelines set by current legislation.
The student must take 60 credits


First Semester 30 ECTS

  • 6 ECTS | Principles of Smart Tourism Destinations
  • 6 ECTS | Innovation and Transformation in the Tourism Industry
  • 6 ECTS | Applied Statistical and Computational Fundamentals in Tourism
  • 6 ECTS | Governance Strategies for Smart Tourism Destinations
  • 6 ECTS | Sustainability Practices in Smart Tourism Destinations

Second Semester 30 ECTS

  • 6 ECTS | Advanced Technologies for Designing Experiences
  • 6 ECTS | Advanced Technologies for Managing Smart Tourism Destinations
  • 6 ECTS | Elective 1
  • 6 ECTS | Elective 2
  • 6 ECTS | Master’s Final Research Project

Elective Subjects

    Professional Itinerary:

    • 6 ECTS | Elective 1: Change management and resilience in tourist destinations
    • 6 ECTS | Elective 2: Professional Academic Internship

    Research Itinerary:

    • 6 ECTS | Elective 1: Tourism research methodology
    • 6 ECTS | Elective 2: Digital research methodology and tools in social sciences

More Academic Information

Employability


Career Opportunities

Upon completion of the Master's in Strategic Management of Smart Tourism Destinations, students will be well-prepared to pursue professional careers such as:

Collaboration Agreements for Professional Internships

This Master's program maintains collaboration agreements for professional internships with some of the top companies and institutions in the sector, including:

More information about Internships

Your Master’s Degree in Strategic Management of Smart Tourism Destinations

Visit all the Activities of the School of Economics and Business

Benefits of technology for Tourism

Interview with Natalia Bayona, Director of Innovation, Education and Investments at World Tourism Organization (UNWTO), where she analyzes the importance of the application of technological solutions in tourism to help reach more people, improve the customer experience and continues to be the largest employer of young people and women in the world. It also highlights the role of training in empowering young people to be actors of change towards a more sustainable, more modern and more innovative system.

Nebrija Tourism Week

The Collaborative Economy was the central theme in the Tourism Week held at the Madrid – Princesa Campus of the Nebrija University, with experts from the sector participating.

Webinar: Artificial Intelligence and Smart Tourism

Approaches to Artificial Intelligence from the needs of the tourism company and its relationship with the destination.

Webinar: Smart Destinations

Governance strategies in the Transition towards tourism resilience.

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