C-ADE - Business Creation, Administration and Management + Marketing
Communicating and selling requires a specialized technique. This double undergraduate degree in C-ADE - Business Creation, Administration and Management + Marketing allows you to combine business training with specialization in marketing, to enhance your career in the professional relationship with the company's clients.
The double undergraduate degree in Business Administration and Management and Marketing and Commercial Communication allows students to obtain the values, knowledge and attitudes that shape future professionals and entrepreneurs of the business sector with the desire to specialize in the area of Marketing and Commercial Communication for the management and direction of companies.
Nebrija's education is more than teaching theory in the classrooms. Nebrija fosters the entrepreneurial personality necessary for this competitive business area through the Entrepreneurs Club. We teach students who obtain contact with business from the first day, all thanks to the Nebrija Contract in which we unite the best companies with the students, for both internships and possible job opportunities.
Double Degrees, double opportunities With Nebrija NextGen Talent Microcredential
What is the Nebrija NextGen Talent Microcredential?
Starting in the 2026/27 academic year, our Double Degrees will include this qualification, allowing our students to enrich their training and lead in an increasingly globalized world.
It consists of three essential elements:
From the 1st to the 4th year, there will be six work sessions of two and a half hours each, with expert guests from companies, media outlets, agencies, firms, and institutions to address topics such as:
- The most disruptive technological innovations
- New work methods and business models
- Deep Learning, Cognitive Science, Critical Thinking
- Global Affairs, Public Affairs
- New rights in the digital age
- Sustainability, Diversity, 2030 Agenda
Competencies:
- Global vision and critical thinking: abilities to design the future.
- Coherence and entrepreneurship: making the right decisions
- Teamwork and generosity: nurturing personal relationships
These six competencies will be assessed through an online assessment at the beginning of the program, providing each student with a personal development report. Based on that report, we will have two development sessions each year to create and monitor an action plan focusing on two competencies per year.
At the beginning of the fourth year, a new online assessment will allow us to measure each student’s personal improvement. In addition, it will offer guidance on the positions and sectors within the global market that best match their profile.
At the end of the Double Degree, students will participate in a one-week Study Tour at one of the following destinations:
- Montreal (McGill)
- Miami
- Boston (Babson College)
- Hong Kong
- Singapore
- Shanghai
Learn about our 80% Excellence Scholarships for these Double Degrees and benefit from an exclusive Mentoring Program.
Curriculum
All our degrees and curricula comply with current legislation and are accredited by the National Agency for Quality Assessment. Students in years beyond the first year must consult their specific curriculum in the Services Portal according to their year of enrollment.
First year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Business Analysis
- 6 ECTS | Principles of Economics
- 6 ECTS | Business Applied Technology
- 6 ECTS | Business Mathematics
- 6 ECTS | Consumer behavior
- 6 ECTS | Writing and argument
Second Semester 36 ECTS- 6 ECTS | Fundamentals of business creation
- 6 ECTS | Financial Accounting
- 6 ECTS | Business Law I
- 6 ECTS | Financial Mathematics
- 6 ECTS | Company and consumer behavior
- 6 ECTS | Communication skills
Second year72 ECTS
>First Semester 36 ECTS- 6 ECTS | Advanced english
- 6 ECTS | Advanced Financial Accounting
- 6 ECTS | Principles of Marketing
- 6 ECTS | Implementation and launch of new companies
- 6 ECTS | External Economic Analysis
- 6 ECTS | Creative Thinking
Second Semester 36 ECTS- 6 ECTS | Business management and organization
- 6 ECTS | Applied Statistics
- 6 ECTS | Advanced Business English
- 6 ECTS | Entrepreneurship and Innovation Management
- 6 ECTS | Product and pricing policy
- 6 ECTS | Communication and digital reputation
Third year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Human Resources Management
- 6 ECTS | Managerial and Cost Accounting
- 6 ECTS | Economic and Financial Analysis
- 6 ECTS | Advanced Data Analysis
- 6 ECTS | Market research
- 6 ECTS | Distribution and Retail Marketing
Second Semester 36 ECTS- 6 ECTS | Business Taxation
- 6 ECTS | Product and Service Management
- 6 ECTS | Advanced Management of Technology
- 6 ECTS | Elective I
- 6 ECTS | Elective II / Corporate Social Responsibility
- 6 ECTS | Media and audience research
Fourth year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Leadership and Entrepreneurial Spirit
- 6 ECTS | Strategic Management
- 6 ECTS | Commercial Management Integration
- 6 ECTS | Financial management
- 6 ECTS | Research Skills Assessment III
- 6 ECTS | Marketing online
Second Semester 36 ECTS- 6 ECTS | New Business Planning
- 6 ECTS | Intrapreneurship
- 6 ECTS | Trends in startup financing
- 6 ECTS | Professional Internship (CADE)
- 6 ECTS | Final Degree Project (CADE)
- 6 ECTS | Relationship marketing and CRM
Fifth year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Branded Content
- 6 ECTS | Final Degree Project Workshop
- 6 ECTS | E-commerce
- 6 ECTS | Influence Marketing
- 6 ECTS | Elective 1
- 6 ECTS | Brand Management
Second Semester 36 ECTS- 6 ECTS | Elective 2
- 18 ECTS | Professional Internship
- 6 ECTS | Elective Sports or healthcare marketing
- 6 ECTS | Final Degree Project (Marketing)
More information on these subjects
- 6 ECTS | International Business
- 6 ECTS | Law applied to business II
- 6 ECTS | Administration of family business
- 6 ECTS | New companies Internationalization
- 6 ECTS | Financial markets and instruments for the company
- 6 ECTS | Development of the Participatory and Solidarity Spirit
- 6 ECTS | Legal aspects for entrepreneurship
- 6 ECTS | Big Data
- 6 ECTS | Business Intelligence
- 6 ECTS | Competence Development Seminar I
- 6 ECTS | Competence Development Seminar II
- 6 ECTS | Competence Development Seminar III
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Internships in CompaniesThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here