Advertising and Public Relations + Marketing
This double degree is aimed at those who wish to work and carry out functions that combine knowledge of marketing and communication, planning and media, new advertising actions and the selling these to companies.
If advertising communication is your thing, this double degree offers you the opportunity to carry out professional work that ranges from the planning of marketing actions and communication strategies, to the management and design of products, advertising creation, planning of audiovisual media, corporate image and institutional communication.
Thanks to our international agreements, you can study an academic year in Brazil, the United States, England and Canada and take professional internships with the best companies in the sector.
The Bachelor's Degree in Advertising and Public Relations from Nebrija University is one of the five best Advertising Degrees in Spain according to the prestigious El Mundo Ranking.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
First Year 72 ECTS
First Semester 30 ECTS- 6 ECTS | Advertising Industry Ecosystem
- 6 ECTS | Public Relations
- 6 ECTS | Design and Creativity
- 6 ECTS | Economics and Business
- 6 ECTS | Market Research
Second Semester 42 ECTS- 6 ECTS | Strategic and Operational Marketing
- 6 ECTS | Consumer Behavior
- 6 ECTS | Digital Trends
- 6 ECTS | Brand Building: Branding
- 6 ECTS | Product and Pricing Policy
- 6 ECTS | Finance for Marketing and Communication
- 6 ECTS | Communication and Digital Reputation
Second Year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Advertising and Public Relations Culture
- 6 ECTS | Communication Consulting
- 6 ECTS | Advertising Design
- 6 ECTS | Data and Analytics: Statistics
- 6 ECTS | Distribution and Retail Marketing
- 6 ECTS | Legal Framework Applied to Marketing and Communication
Second Semester 36 ECTS- 6 ECTS | Marketing: Digital Communication
- 6 ECTS | Media and Audience Research
- 6 ECTS | Communication Skills
- 6 ECTS | University Activities
- 6 ECTS | Decision-Making in Marketing
- 6 ECTS | Relationship Marketing and CRM
Third Year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Advertising Creativity
- 6 ECTS | Media Strategy
- 6 ECTS | Professional Skills
- 6 ECTS | Strategic Marketing Management
- 6 ECTS | Special Actions in Advertising and PR
- 6 ECTS | Neuromarketing and Experiential Marketing
Second Semester 36 ECTS- 6 ECTS | Data and Analytics II: Advertising Effectiveness
- 6 ECTS | Omnichannel Campaigns
- 6 ECTS | Project Management
- 18 ECTS | Academic Internship (Advertising)
Fourth Year 72 ECTS
First Semester 30 ECTS- 6 ECTS | Art Direction
- 6 ECTS | Advertising Format Production
- 6 ECTS | Dynamic Media Planning
- 6 ECTS | Omnichannel Campaigns
- 6 ECTS | Influencer Marketing and Social Media
Second Semester 42 ECTS- 6 ECTS | Professional English
- 6 ECTS | Final Degree Project Workshop
- 6 ECTS | Digital Tools
- 6 ECTS | E-Commerce
- 18 ECTS | Professional Internship (Marketing)
Fifth Year 60 ECTS
First Semester 36 ECTS- 6 ECTS | Writing and Argumentation
- 6 ECTS | Data and Analytics: Statistics
- 6 ECTS | Professional Skills
- 6 ECTS | Brand Experience and Event Creation
- 6 ECTS | Advertising Strategy
- 6 ECTS | Culture and Artistic Trends
Second Semester 24 ECTS- 6 ECTS | Data and Analytics II: Business Intelligence
- 6 ECTS | Social Marketing and CSR
- 6 ECTS | Innovation in Product and Service Design
- 6 ECTS | Final Degree Project (Advertising)
- 6 ECTS | Final Degree Project (Marketing)
Information of the Subjects
- 6 ECTS | Competence Development Seminar I
- 6 ECTS | Competence Development Seminar II
- 6 ECTS | Competence Development Seminar III
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Internships in CompaniesThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here