Advertising and Public Relations + Digital and Multimedia
Become a versatile, proactive, multilingual and passionate communication professional
This exclusive double Undergraduate Degree in Advertising and Public Relations, with Digital and Multimedia Design, guarantees a solid theoretical and practical training, to understand and develop an action plan in the areas of advertising and public relations. In connection with the new disciplines of Digital and Multimedia Design, it adapts to the new needs of increasingly globalized companies and institutions, in search of a versatile, proactive, multilingual and passionate communication professional in any of its forms and expressions.
The Bachelor's Degree in Advertising and Public Relations from Nebrija University is one of the five best Advertising Degrees in Spain according to the prestigious El Mundo Ranking.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
First Year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Advertising Industry Ecosystem
- 6 ECTS | Public Relations
- 6 ECTS | Design and Creativity
- 6 ECTS | Economics and Business
- 6 ECTS | Graphic Expression: Color and Shape
- 6 ECTS | Web Architecture and Usability
Second Semester 36 ECTS- 6 ECTS | Strategic and Operational Marketing
- 6 ECTS | Consumer Behavior
- 6 ECTS | Brand Building: Branding
- 6 ECTS | Digital Tools
- 6 ECTS | History of Design
- 6 ECTS | 3D Animation
Second Year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Creative Thinking
- 6 ECTS | Artistic Culture and Trends
- 6 ECTS | Advertising and Public Relations Culture
- 6 ECTS | Marketing: Digital Communication
- 6 ECTS | Communication Consulting
- 6 ECTS | Advertising Design
Second Semester 36 ECTS- 6 ECTS | Media and Audience Research
- 6 ECTS | Communication Skills
- 6 ECTS | Geometric Representation Systems
- 6 ECTS | Audiovisual Language
- 6 ECTS | 3D Modeling and Texturing I
- 6 ECTS | Programming Language
Third Year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Advertising Creativity
- 6 ECTS | Special Actions in Advertising and PR
- 6 ECTS | Media Strategy
- 6 ECTS | Data and Analytics: Advertising Effectiveness
- 6 ECTS | Project Management
- 6 ECTS | Advertising Strategy
Second Semester 42 ECTS- 6 ECTS | Photography
- 6 ECTS | Intellectual Property and Copyright
- 6 ECTS | Digital Scenography and Video Mapping
- 18 ECTS | Professional Internship (Advertising)
Fourth Year 72 ECTS
First Semester 30 ECTS- 6 ECTS | Art Direction
- 6 ECTS | Advertising Format Production
- 6 ECTS | Dynamic Media Planning
- 6 ECTS | Omnichannel Campaigns
- 6 ECTS | Influencer Marketing and Social Media
Second Semester 42 ECTS- 6 ECTS | Advertising Thesis
- 6 ECTS | Thesis Workshop
- 6 ECTS | Typography
- 18 ECTS | Professional Internship (Digital Design)
- 6 ECTS | 3D Modeling and Texturing II
Fifth Year72 ECTS
First Semester 36 ECTS- 6 ECTS | Writing and Argumentation
- 6 ECTS | Professional Competences
- 6 ECTS | Data and Analytics: Statistics
- 6 ECTS | Branded Content
- 6 ECTS | Brand Experience and Event Creation
Second Semester 36 ECTS- 6 ECTS | University Activities
- 6 ECTS | Professional English
- 6 ECTS | 2D Animation: Motion Graphics
- 6 ECTS | Digital Illustration
- 6 ECTS | Digital Editing
- 6 ECTS | Final Degree Project (Digital Design)
- 6 ECTS | Postproduction
Information of the Subjects
Obligatoria en inglés
En inglés que conduce a Diploma acreditativo- Basic Education
- Compulsory
- Electives
- Internships
- End of Degree Project
- 6 ECTS | Storyline and applied script
- 6 ECTS | Content applied to virtual reality
- 6 ECTS | Character articulation (Rigging)
- 6 ECTS | Virtual scenarios and robotics
- 6 ECTS | Postproduction
- 6 ECTS | Audiovisual production
- 6 ECTS | Digital edition
- 6 ECTS | Music and sound in digital projects
- 6 ECTS | 2D and 3D animation
- 6 ECTS | Project workshop
- 6 ECTS | Design of web and mobile applications
- 6 ECTS | Video game design
- 6 ECTS | Video game kinematics
- 6 ECTS | Art and literature for videogames
- 6 ECTS | Editorial design
- 6 ECTS | Corporate Identity and Brand Image
- 6 ECTS | Art direction
- 6 ECTS | Portfolio Design
- 6 ECTS | Advanced Programing
- 6 ECTS | Search engine optimization
- 6 ECTS | Interface Design
- 6 ECTS | Videogame narration
- 6 ECTS | Competence Development Seminar I
- 6 ECTS | Competence Development Seminar II
- 6 ECTS | Competence Development Seminar III
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Internships in CompaniesThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here