Double Bachelor's Degree in

Advertising and Public Relations + Corporate Communication, Protocol and Event Organization

The publicist Toni Segarra, doctor honoris causa from Nebrija University, inaugurates the Communication and Arts Week
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Double Bachelor's Degree in en  Advertising and Public Relations + Corporate Communication, Protocol and Event Organization

Exclusive double Bachelor's degree that facilitates professional performance

Exclusive double Bachelor's degree that facilitates professional performance in areas of communication, both internally and externally, as well as fundamental channels and tools to enhance the concept of public relations in its two aspects. The curriculum encourages the management and development of the different protocol models found mostly in the event management sector.

Some of the objectives of the double Bachelor's degree are knowing how to design and develop a marketing plan, an essential tool to globally understand and cohere the management of business and social events.

Ranking Forbes - Top 5 Spanish Universities Ranking Forbes University

High score teaching and internacionalization QS Stars Ranking

High score online learning QS Stars Ranking

High score employability & inclusiveness QS Stars Ranking

"1st" Spanish University in Teaching uRanking

Among the 6 best Private Universities CyD Foundation

3rd Spanish private University in transparency CyT Foundation

Curriculum


All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 372 credits


First year 78 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Advertising Structures
  • 6 ECTS | Communication skills: writing and speaking
  • 6 ECTS | Aesthetics and visual culture
  • 6 ECTS | The Firm Analysis
  • 6 ECTS | Desarrollo de competencias profesionales I
  • 6 ECTS | History of ceremony and protocol
  • 6 ECTS | Structure and dynamics of international society

  • Second Semester 36 ECTS
  • 6 ECTS | Principles of PR
  • 6 ECTS | Graphic design
  • 6 ECTS | Technologies and the information society
  • 6 ECTS | Legal framework of advertising and Public Relations
  • 6 ECTS | Marketing fundamentals
  • 6 ECTS | Institutional protocol

Second year 72 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Literature and creation
  • 6 ECTS | Consumer behaviour
  • 6 ECTS | Fundamentals of economics
  • 6 ECTS | Applied Statistics
  • 6 ECTS | Advertising design
  • 6 ECTS | Business and social protocol
  • 6 ECTS | Informative writing

  • Second Semester 30 ECTS
  • 6 ECTS | Marketing and digital communication
  • 6 ECTS | Public Opinion
  • 6 ECTS | PPRR techniques
  • 6 ECTS | Audience Research
  • 6 ECTS | Development of Professional Competences II

Third year 78 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Advertising creativity
  • 6 ECTS | Media planning
  • 6 ECTS | Account management
  • 6 ECTS | Social Networks and content management
  • 6 ECTS | Development of the participative and solidarity spirit
  • 6 ECTS | Sponsorship and patronage management
  • 6 ECTS | International protocol

  • Second Semester 36 ECTS
  • 6 ECTS | Web design
  • 6 ECTS | Event Design Workshop
  • 18 ECTS | Evaluation of skills in the Company
  • 6 ECTS | Management of internal communication

Fourth year 90 ECTS


  • First Semester 42 ECTS
  • 6 ECTS | Art management
  • 6 ECTS | Branded Content and Transmedia narrative
  • 6 ECTS | Analysis of data applied to Advertising and Public Relations
  • 6 ECTS | Mobile Marketing
  • 6 ECTS | Communication research methods
  • 6 ECTS | Competence development seminar III
  • 6 ECTS | Corporate social responsibility

  • Second Semester 48 ECTS
  • 6 ECTS | Campañas integradas en Publicidad y Relaciones Públicas
  • 6 ECTS | Modern languages
  • 18 ECTS | Evaluation of skills in the Company CCPOE
  • 12 ECTS | Final Research Project Publicidad
  • 6 ECTS | Political communication and training of spokespersons

Fifth year 54 ECTS


  • First Semester 24 ECTS
  • 6 ECTS | Event design and organization workshop II
  • 6 ECTS | Diplomacy and resolution of international conflicts
  • 6 ECTS | Workshop for the creation of public speeches
  • 6 ECTS | Conferences, fairs and exhibitions
  • 6 ECTS | Heraldry, vexillology and laudative law

  • Second Semester 24 ECTS
  • 6 ECTS | Communication plan
  • 6 ECTS | Management of catering in events
  • 12 ECTS | Final research project CCPOE

Information of the Subjects

Leyend
Skills Development Seminar 18 ECTS

  • 6 ECTS | Skills Development Seminar I
  • 6 ECTS | Skills Development Seminar II
  • 6 ECTS | Skills Development Seminar III
Development of the Participatory and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be managed based on the different activities that the student develops throughout his career. They will be awarded for cultural, sports, student representation, solidarity and cooperation university activities, or for taking one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Capacities in the Company 36 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies
Final Research Project 24 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Diploma in English Professional Communication

Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.

It corresponds to level C1.

More information here

Previous Curriculum (to extinguish)

The student must take 378 credits

First year 78 ECTS


  • F>irst Semester
  • 6 ECTS | Advertising Structures
  • 6 ECTS | Communication theory
  • 6 ECTS | Graphic design
  • 6 ECTS | The Company and its Environment
  • 6 ECTS | Sociology
  • 6 ECTS | History of the ceremony and protocol
  • 6 ECTS | Communication skills: writing and public speaking

  • Second Semester
  • 6 ECTS | Principles of Public Relations
  • 6 ECTS | Media history
  • 6 ECTS | New Technologies and Information Society
  • 6 ECTS | Introduction to Law
  • 6 ECTS | Skills Development Seminar I
  • 6 ECTS | Institutional Protocol

Second year 90 ECTS


  • Frst Semester
  • 6 ECTS | History of Advertising and Public Relations
  • 6 ECTS | Literature and Creation
  • 6 ECTS | Audience Research
  • 6 ECTS | Fundamentals of Economics
  • 6 ECTS | Business and social protocol
  • 6 ECTS | Applied Statistics (4)
  • 6 ECTS | Informative writing

  • Second Semester
  • 6 ECTS | Advertising design
  • 6 ECTS | Public Relations Techniques
  • 6 ECTS | Modern languages
  • 6 ECTS | Skills Development Seminar II
  • 6 ECTS | Fundamentals of Marketing
  • 6 ECTS | International protocol
  • 6 ECTS | Public opinion

Third year 78 ECTS


  • First Semester
  • 6 ECTS | Advertising Creativity
  • 6 ECTS | Media planning
  • 6 ECTS | Account Management
  • 6 ECTS | Training of Spokespersons and Institutional Relations
  • 6 ECTS | Development of the Participatory and Solidarity Spirit
  • 6 ECTS | Diplomacy and international conflict resolution
  • 6 ECTS | Heraldry vexillology and award law

  • Second Semester
  • 6 ECTS | Web design
  • 6 ECTS | Below The Line (BTL) Actions
  • 18 ECTS | Capacity Assessment in the Advertising and PR Company
  • 6 ECTS | Internal communication management

Fourth year 84 ECTS


  • First Semester
  • 6 ECTS | Event Design Workshop
  • 6 ECTS | Digital communication
  • 6 ECTS | Art direction
  • 6 ECTS | Media Lab
  • 6 ECTS | Communication Research Methods
  • 6 ECTS | Skills Development Seminar III
  • 6 ECTS | Sponsorship and patronage management

  • Second Semester
  • 6 ECTS | Social. Local and Mobile Marketing
  • 6 ECTS | Transmedia narrative
  • 18 ECTS | Capacity Assessment in the Company CCPOE
  • 12 ECTS | Final Degree Project Advertising

Fifth year 36 ECTS


  • First Semester
  • 6 ECTS | Event design and organization workshop II
  • 6 ECTS | Corporate social responsibility
  • 6 ECTS | Public discourse creation workshop
  • 6 ECTS | Congresses, fairs and exhibitions

  • Second year
  • 6 ECTS | Non-verbal communication
  • 6 ECTS | Event catering management
  • 6 ECTS | Communication plan
  • 12 ECTS | Final Degree Project CCPOE

University Life in Advertising and Public Relations + Corporate Communication, Protocol and Event Organization

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