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Home > Bachelor's Degrees > School of Communication and Arts > Double Bachelor's Degree in en Advertising and Public Relations + Corporate Communication, Protocol and Event Organization

Double Bachelor's Degree in

Advertising and Public Relations + Corporate Communication, Protocol and Event Organization

The publicist Toni Segarra, doctor honoris causa from Nebrija University, inaugurates the Communication and Arts Week

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Double Bachelor's Degree in en Advertising and Public Relations + Corporate Communication, Protocol and Event Organization

CAMPUS:Communication and Arts in Madrid-San Francisco de Sales

TYPE OF EDUCATION:Class Attendance

LANGUAGE:Spanish

DURATION:5 years

Exclusive double Bachelor's degree that facilitates professional performance

Exclusive double Bachelor's degree that facilitates professional performance in areas of communication, both internally and externally, as well as fundamental channels and tools to enhance the concept of public relations in its two aspects. The curriculum encourages the management and development of the different protocol models found mostly in the event management sector.

Some of the objectives of the double Bachelor's degree are knowing how to design and develop a marketing plan, an essential tool to globally understand and cohere the management of business and social events.

The Bachelor's Degree in Advertising and Public Relations from Nebrija University is one of the five best Advertising Degrees in Spain according to the prestigious El Mundo Ranking.

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Curriculum

All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.

First Year 72 ECTS

First Semester 36 ECTS
6 ECTS | Advertising Industry Ecosystem
6 ECTS | Public Relations
6 ECTS | Design and Creativity
6 ECTS | Economics and Business
6 ECTS | History of Ceremonial and Protocol
6 ECTS | Tourism and MICE
Second Semester 36 ECTS
6 ECTS | Strategic and Operational Marketing
6 ECTS | Consumer Behavior
6 ECTS | Digital Trends
6 ECTS | Construcción de marca: branding
6 ECTS | Brand Building: Branding
6 ECTS | International Protocol

Second Year 72 ECTS

First Semester 30 ECTS
6 ECTS | Creative Thinking
6 ECTS | Artistic Culture and Trends
6 ECTS | Advertising and Public Relations Culture
6 ECTS | Communication Consulting
6 ECTS | Advertising Design
Second Semester 42 ECTS
6 ECTS | Marketing: Digital Communication
6 ECTS | Media and Audience Research
6 ECTS | Communication Skills
6 ECTS | Data and Analytics: Statistics
6 ECTS | Constitutional Law and State Institutions
6 ECTS | Elective 4
6 ECTS | Event Catering

Third Year 72 ECTS

First Semester 36 ECTS
6 ECTS | Advertising Creativity
6 ECTS | Media Strategy
6 ECTS | Project Management
6 ECTS | Professional Skills
6 ECTS | Strategic Communication Plan
6 ECTS | Sponsorship and Patronage
Second Semester 36 ECTS
6 ECTS | Special Actions in Advertising and Public Relations
6 ECTS | Data and Analytics II: Advertising Effectiveness
18 ECTS | Professional Internship (Advertising)
6 ECTS | News Writing

Fourth Year 72 ECTS

First Semester 36 ECTS
6 ECTS | Art Direction
6 ECTS | Advertising Format Production
6 ECTS | Dynamic Media Planning
6 ECTS | Brand Experience and Event Creation
6 ECTS | Influence and Social Media
6 ECTS | Final Degree Project Workshop
Second Semester 36 ECTS
6 ECTS | Corporate Social Responsibility
6 ECTS | Social Etiquette and Business
18 ECTS | Professional Internship (Strategic Communication)

Fifth Year72 ECTS

First Semester 36 ECTS
6 ECTS | Writing and Argumentation
6 ECTS | Data and Analytics: Statistics
6 ECTS | Digital Tools
6 ECTS | Advertising Strategy
6 ECTS | Influence and Social Media
6 ECTS | University Activities
Second Semester 36 ECTS
6 ECTS | Event Production and Brand Activation
6 ECTS | Internal Communication
6 ECTS | Elective 5
6 ECTS | Final Degree Project (Advertising)
6 ECTS | Final Degree Project (Strategic Communication)

Information of the Subjects

Leyend

Basic Education
Compulsory
Electives
Internships
Final Research Project

Skills Development Seminar 18 ECTS

6 ECTS | Skills Development Seminar I
6 ECTS | Skills Development Seminar II
6 ECTS | Skills Development Seminar III

Development of the Participatory and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be managed based on the different activities that the student develops throughout his career. They will be awarded for cultural, sports, student representation, solidarity and cooperation university activities, or for taking one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Capacities in the Company 36 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies

Final Research Project 24 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Diploma in English Professional Communication

Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.

It corresponds to level C1.

More information here