Advertising and Public Relations + Corporate Communication, Protocol and Event Organization
Exclusive double Bachelor's degree that facilitates professional performance
Exclusive double Bachelor's degree that facilitates professional performance in areas of communication, both internally and externally, as well as fundamental channels and tools to enhance the concept of public relations in its two aspects. The curriculum encourages the management and development of the different protocol models found mostly in the event management sector.
Some of the objectives of the double Bachelor's degree are knowing how to design and develop a marketing plan, an essential tool to globally understand and cohere the management of business and social events.
The Bachelor's Degree in Advertising and Public Relations from Nebrija University is one of the five best Advertising Degrees in Spain according to the prestigious El Mundo Ranking.
Becas atracción de Talento - Reconocemos tu potencial y queremos impulsarlo.
Talent Attraction Scholarships – We recognize your potential and want to help you grow.
Si cuentas con un perfil académico destacado, puedes optar a una beca de hasta el 40% para comenzar tu formación universitaria con nosotros.
If you have an outstanding academic profile, you may be eligible for a scholarship of up to 40% to begin your university studies with us.
Solicita información Request informationMicrocredential in Global Leadership
Starting in the 2025/26 academic year, our Double Bachelor's Degrees in Communication and Arts will incorporate a new microcredential (certificate) in Global Leadership. This university-specific credential will allow our Double Bachelor's Degree students to enrich their training in order to lead in a global world.
- Workshops: Working sessions with experts.
During the first four academic years, various working sessions will be held with expert guests from companies, media outlets, law firms, and institutions. These sessions will address topics such as disruptive technological innovations, new ways of learning (deep learning, cognitive science, critical thinking), and new rights in the digital age. - Capstone: International stay in an emerging context.
At the end of the Double Bachelor's Degree program, students will choose the destination for their final stay (study tour), a one-week international experience in an emerging country that matches their interests and professional goals. Each university will design an exclusive program around key themes, combining practical learning, cultural immersion, and unique global networking opportunities.
Curriculum
All our degrees and curricula comply with current legislation and are accredited by the National Agency for Quality Assessment. Students in years beyond the first year must consult their specific curriculum in the Services Portal according to their year of enrollment.
First year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Advertising Industry Ecosystem
- 6 ECTS | Public Relations
- 6 ECTS | Design and Creativity
- 6 ECTS | Economics and Business
- 6 ECTS | History of Ceremonies and Protocol
- 6 ECTS | Tourism and MICE
Second Semester 36 ECTS- 6 ECTS | Strategic and Operational Marketing
- 6 ECTS | Consumer Behavior
- 6 ECTS | Digital Trends
- 6 ECTS | Brand Building: Branding
- 6 ECTS | Public Opinion
- 6 ECTS | International Protocol
Second year 72 ECTS
First Semester 30 ECTS- 6 ECTS | Creative Thinking
- 6 ECTS | Artistic Culture and Trends
- 6 ECTS | Advertising and Public Relations Culture
- 6 ECTS | Communication Consulting
- 6 ECTS | Advertising Design
Second Semester 42 ECTS- 6 ECTS | Marketing: Digital Communication
- 6 ECTS | Media and Audience Research
- 6 ECTS | Communication Skills
- 6 ECTS | Data and Analytics: Statistics
- 6 ECTS | Constitutional Law and State Institutions
- 6 ECTS | Elective IV
- 6 ECTS | Event Catering
Third year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Advertising Creativity
- 6 ECTS | Media Strategy
- 6 ECTS | Project Management
- 6 ECTS | Professional Competences
- 6 ECTS | Strategic Communication Plan
- 6 ECTS | Sponsorship and Patronage
Second Semester 36 ECTS- 6 ECTS | Special Actions in Advertising and Public Relations
- 6 ECTS | Data and Analytics II: Advertising Effectiveness
- 18 ECTS | Professional Internship (Advertising)
- 6 ECTS | News Writing
Fourth year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Art Direction
- 6 ECTS | Advertising Format Production
- 6 ECTS | Dynamic Media Planning
- 6 ECTS | Brand Experience and Event Creation
- 6 ECTS | Influence and Social Media
- 6 ECTS | Final Degree Project Workshop
Second Semester 36 ECTS- 6 ECTS | Corporate Social Responsibility
- 6 ECTS | Social and Business Protocol
- 18 ECTS | Professional Internship (Strategic Communication)
Fifth year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Writing and Argumentation
- 6 ECTS | Data and Analytics: Statistics
- 6 ECTS | Digital Tools
- 6 ECTS | Advertising Strategy
- 6 ECTS | Influence and Social Media
- 6 ECTS | University Activities
Second Semester 36 ECTS- 6 ECTS | Event Production and Brand Activation
- 6 ECTS | Internal Communication
- 6 ECTS | Elective V
- 6 ECTS | Final Degree Project (Advertising)
- 6 ECTS | Final Degree Project (Strategic Communication)
Information of the Subjects
- 6 ECTS | Skills Development Seminar I
- 6 ECTS | Skills Development Seminar II
- 6 ECTS | Skills Development Seminar III
The recognition of 6 credits will be managed based on the different activities that the student develops throughout his career. They will be awarded for cultural, sports, student representation, solidarity and cooperation university activities, or for taking one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Internships in CompaniesThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here