DURATION 1 year (flexible to 2 years)

LANGUAGE Spanish

MODALITY Face-to-face Hybrid

SCHOOL Economics and Business

STARTS October 2025

The 6 Key Features of the Master's in Management of AI & Machine Learning

1. Double Degree 90 ECTS Credits

Official Master’s Degree from Middlesex University London
Master’s Degree in Continuing Education from Nebrija University and UBI Business School

2. Two Specialization Tracks:

Artificial Intelligence & Machine Learning
Artificial Intelligence in E-Commerce & Retail Marketing

3. Developed and Taught in Collaboration with Microsoft and Publicis Includes access to official Microsoft certifications

4. Face-to-face or Hybrid Modality with live-streamed classes. One of the few programs certified by EOCCS

5. International Experience in Shanghai, London, Boston, or Singapore

6. Program endorsed by leading global education awards

1. Double Degree

The Master's in Management of AI offers a strong competitive advantage through its internationally recognized double degree and two specialization options. This program not only deepens your knowledge of artificial intelligence and machine learning from a global perspective, but also gives you access to the most advanced technological tools and environments. Students benefit from Microsoft certifications and practical experience with tools such as Azure, Power BI, and cutting-edge technologies like Alexandria, boosting their digital skills and market readiness.

Upon completion, you will earn a unique dual qualification in Spain, totaling 90 ECTS credits and recognized internationally.

MSc in Management of AI awarded by Middlesex University, with a choice between two specializations: AI & Machine Learning or AI in E-Commerce & Retail Marketing
Master’s Degree in Continuing Education from Nebrija University and UBI Business School

2. Two Specialization Tracks: Applied AI & Machine Learning (in collaboration with Microsoft) or Applied AI for E-Commerce and Retail Marketing (in collaboration with Publicis)

This Master’s program is designed to prepare future leaders to build careers in companies where technology, and particularly artificial intelligence (AI), is a key component of the business model and the value creation process.

The planning, development, and implementation of technological capabilities are essential to achieving both strategic and operational objectives in modern organizations.

The curriculum focuses on understanding and managing AI as a core tool for generating business value, both now and in the future. Program content is aligned with official Microsoft certifications, ensuring students receive up-to-date, globally recognized training.

Este programa está diseñado para estudiantes sin necesidad de conocimientos previos en tecnología o computación, facilitando el acceso a profesionales de diferentes disciplinas. A lo largo del programa, se adquiere una visión multidisciplinar y se fomenta el emprendimiento, preparando a los alumnos para la creación y desarrollo de nuevas empresas y se obtienen las habilidades y conocimientos necesarios para gestionar la IA en la creación de modelos de negocio innovadores y competitivos.

El 70% del valor creado a nivel global en los próximos 10 años estará basado en modelos de negocios digitales o basados en nuevas tecnologías.
Creciente demanda de igualdad de representación de género en estudios y trabajos relacionados con la tecnología.
Aproximadamente el 75% de las empresas resalta la falta de habilidades de gestión digital y de la tecnología como un obstáculo para la inversión y el crecimiento futuro.
Se necesitarán más de 805.000 líderes digitales en 2030. Según la Comisión Europea (Report 2030 Digital Decade)

The program is divided into three main components:

1. Core Curriculum (common to both tracks): 42 ECTS credits
2. Specialization Tracks in Applied AI & Machine Learning or AI for E-Commerce and Retail Marketing: 18 ECTS credits
3. Integrative Project (30 ECTS credits). Students may choose one of the following options:
- Venture Creation Lab (start-up launch)
- Consulting Project
- Internship (subject to availability)
- Study period at a partner institution in Europe, Asia, or Americas (subject to availability)

3. Developed and Taught in Collaboration with Microsoft and Publicis

Includes access to official Microsoft certifications

Membership in the "Microsoft Learn for Educators" program, offering a learning experience powered by cutting-edge technologies
Intensive use of generative AI tools (such as Alexandria) and access to specialized software including Azure, Power BI, and Microsoft Fabric
Preparation for industry-recognized certifications: Microsoft Azure Data Fundamentals and Azure AI Fundamentals.

Applied AI & Machine Learning

Especialización diseñada para proporcionar conocimientos teóricos y prácticos sobre cómo desarrollar, implementar y gestionar soluciones basadas en inteligencia artificial y aprendizaje automático en contextos reales. Asignaturas enfocadas en habilidades técnicas, herramientas y metodologías para resolver problemas concretos en diversas industrias, contando con la colaboración de Microsoft.

Asignaturas

Gestión de bases de datos (6 ECTS)
IA aplicada a la empresa (6 ECTS)
Deep learning y redes neuronales (6 ECTS)

AI Applied to E-Commerce and Retail Marketing

Especialización diseñada para enseñar cómo utilizar técnicas de inteligencia artificial y machine learning para optimizar estrategias comerciales, mejorar la experiencia del cliente y aumentar la rentabilidad en el sector del comercio electrónico y el retail. Combina conocimientos técnicos de IA con aplicaciones prácticas en marketing, gestión de inventarios, personalización y análisis de comportamiento del consumidor, contando con la colaboración de Publicis.

Asignaturas

IA aplicada al marketing (6 ECTS)
IA en E-commerce (6 ECTS)
Retail Media e IA (6 ECTS)

In Collaboration with Microsoft

Nebrija Business & Technology School and Microsoft Spain have signed a collaboration agreement to integrate advanced tools from Microsoft—including Azure, Microsoft 365, Copilot, and Power BI, into the Master's in Management of Artificial Intelligence and Machine Learning. This collaboration ensures that NBTS students are trained using some of the most in-demand and employable tools and software in today’s job market.

In Collaboration with Publicis Commerce

Publicis Commerce, the retail marketing division of Publicis Groupe, employs AI solutions, open-internet reading capabilities, and large-scale data analysis to help brands improve efficiency and strengthen their relationships with consumers.

As part of this collaboration, we have developed UBI Student Copilot, an exclusive AI-powered companion for students enrolled in the program. This virtual assistant will support learners throughout the course by integrating advanced AI tools into every stage of the learning process.

4. Dual Modality

The master’s program is delivered in a hybrid, real-time learning ecosystem that takes place both on-site at the Madrid-Princesa campus and online via live streaming (HyFlex). It is one of the few programs certified by EOCCS. Face-to-face classroom sessions are complemented by asynchronous activities, allowing students to progress at their own pace within a professional-style, flexible environment.

Courses are held on campus every other weekend (Fridays and Saturdays), and students may also attend the same sessions online through a high-tech hybrid classroom setup that offers an immersive virtual experience. Weekly asynchronous content enhances learning throughout the program. The entire master’s degree can be completed fully online.

Flexibility for working professionals
Designed to support the balance between academic and professional life, increasing motivation and engagement
Enhances the quality of learning by leveraging technology to remove the constraints of traditional in-person education
Reflects the reality of modern hybrid work environments.

This program is aimed at professionals from all areas of business, including finance, marketing, human resources, and operations, who want to understand how technology, and especially artificial intelligence, can become a key driver of strategic and competitive growth in their function and business model.

5. International Experience

The Master's in Management of AI at Nebrija Business & Technology School prepares future leaders for a landscape shaped by digitalization, generative AI, and innovation.

As part of this global outlook, the program offers a one-week international business immersion at either the London School of Economics (LSE) or Babson College (Boston).

Students may also participate in an exclusive Study Tour in Shanghai, China’s financial and tech hub where digital disruption and AI converge in a dynamic ecosystem of startups and tech giants such as Alibaba, Tencent, and Huawei. Thanks to Nebrija’s strategic partnerships with top-tier universities and companies, this trip provides a high-value, hands-on learning experience.

During this international experience, you will:

Visit leading technology corporations with exclusive access to R&D centers and innovation hubs.
Discover cutting-edge applications of AI, blockchain, and big data in sectors such as finance, retail, and manufacturing.
Take part in private sessions with executives and entrepreneurs leading global digital transformation.
Connect with experts in fintech and e-commerce, sectors where China is setting international benchmarks.
Explore the impact of 5G technology and smart cities on the future of business and the digital economy.

6. Program Recognized by Leading International Accreditations and Rankings

PRME

Nebrija University and UBI Business School are members of PRME (Principles for Responsible Management Education), a United Nations-supported initiative that promotes responsible business education with a global mission.

QS STARS

Ranked among the top 10 Business Analytics master’s programs for Value for Money 2026.

UBI Business School celebrates a major achievement: its Executive MBA ranks #20 in the world in the QS Global EMBA Rankings 2025. This milestone reflects the school’s continued ascent among the world’s top providers of business education.

Nº 1 in Career Outcomes (Worldwide)

Nº 1 in Diversity (Worldwide)

Nebrija University has also been awarded five QS Stars in the overall global rating, as well as in the following categories: Teaching, Online Learning, Employability, Good Governance, Arts, Global Engagement, and Diversity, Equity, and Inclusion.

EOCCS-CERTIFIED

The Executive Master's in Management of Artificial Intelligence is one of only 60 programs worldwide accredited by EOCCS, part of the EFMD (European Foundation for Management Development) quality framework. This certification recognizes the excellence and effectiveness of HyFlex, a flexible learning model developed exclusively by UBI.

HyFlex was developed for and around students to get access to world-class education regardless of where they are'

This recognition places UBI among the top 10% of business schools globally.

EOCCS is the international benchmark for elite online education in business and management. This exclusive certification requires compliance with the most rigorous global quality standards for virtual instruction.

UBI Business School Rankings

#20 in QS Global EMBA Ranking
#1 in Career Outcomes
#1 in Diversity

Program Objectives

The program is designed to cultivate leading digital professionals across all functional areas of an organization. Its comprehensive curriculum offers advanced insights into value creation processes within companies operating in an increasingly digitized landscape, where technologies play a pivotal role. Structured across three stages, the program facilitates progression in integrating and leveraging AI & Machine Learning across various aspects of business operations.

No prior technology or computing knowledge is necessary, as the program caters specifically to professionals from diverse organizational functions seeking to understand how technologies serve as crucial drivers in shaping strategic initiatives and enhancing competitiveness within their respective functions and business models.

Program Structure

The program is structured across three stages to facilitate the acquisition of business and management knowledge and skills. The first stage focuses on foundational business concepts, followed by a specialized focus on AI in the second stage. Finally, the last stage is personalized to meet the unique needs of each student.

1 Stage

Core Module that establishes fundamental principles in business, management, and technology

2 Stage

Specialized Module subjects are designed to develop and strengthen technology management, or delve into ai management across various company areas.

3 Stage

The final project offers three customizable options based on students' interests: 1) Development of a business plan or company consulting, or 2) Research project applied to a relevant topic linked to the incorporation of AI in a company; or 3) Participation in the “Venture Creation Lab” of UBI Business School.

Stage 1

Professional Skills for Future Work
Ethics, Responsibility, and Sustainability
Data Visualization and Storytelling
Wellbeing and Effective Use of Transformative Technologies
Python Applied in Business
Business Strategy
Business Analytics

Stage 2

Database Management
Artificial Intelligence in Business
Neural Networks and Deep Learning Applied to Business
The current e-commerce scenario
AI in e-commerce
Retail Media and AI

Stage 3

Final integrative project

Customizable Integrative Final Project offering three options tailored to students' interests and professional aspirations, comprising:

Development of a business or consulting plan for a new or existing company
Applied research project on a relevant topic related to ai integration in the company.
Participation in the "Venture Creation Lab", where students, guided by businessmen, entrepreneurs, and simulators, develop the skills and abilities needed to create and implement technological and innovative companies or start-ups.

Testimonials about the Master’s degree

Juan-Carlos Mondragon

“I was impressed by the program's structure due to its balanced approach between theory and practical application. While I understand the importance of grasping conceptual foundations, I also appreciate the opportunity to acquire tangible skills that I can immediately implement in my field of work. This blend ensures a comprehensive preparation for the challenges I will encounter in my professional journey.
When considering the commercial implications of new technologies, pursuing this master's degree emerges as a strategic investment in my professional growth. The offered subjects are not only relevant but also provide a holistic view of how these tools can reshape business models. Additionally, UBI Business School's reputation as an innovative institution instills confidence in me as I embark on this educational endeavor.
The program's hybrid approach, combining the flexibility of online learning with classroom interaction, aligns perfectly with my needs as a working professional. This modality enables me to balance my work responsibilities with academic pursuits, facilitating a seamless transition to the next stage of my career. The hybrid model offers essential flexibility, accommodating individuals fully immersed in the workplace, those seeking career transitions, and recent university graduates.”

Student of the Master's Degree in Artificial Intelligence and Machine Learning

Juan-Carlos Mondragon

Student of the Master's Degree in Artificial Intelligence and Machine Learning

The teaching model promotes flexibility and a practical learning experience.

The methodology consists of two types of sessions and activities

1180 h

Synchronous in-person sessions
Students can choose to attend in person or online.

2180 h

Guided asynchronous activities
Asynchronous activities designed by professors.

The subjects are structured to support students in balancing their studies with their professional commitments, according to the following schedule per subject (36 hours):

Week 1

Classes on Friday/Saturday
(9h)

Week 2

Asynchronous activities
(9h self-study)

Week 3

Classes on Friday/Saturday
(9h)

Week 4

Asynchronous activities
(9h self-study)

Classes are held on Fridays from 15:30 to 20:30h. and Saturdays from 10:00 to 14:00h.

Professors

The teaching staff comprises professionals with over 15 years of experience in prominent industry companies, as well as in executive training within the academic realm.
Additionally, entrepreneurs and startup founders bring their expertise in technology, AI, and Machine Learning to the program.

Dr Maria Altamira

Director of Postgraduate Programmes & International Partnerships

SEE PROFESSOR CV

Olga Fernandez

Master in Executive Coaching and Management

SEE PROFESSOR CV

Jose Luis Ferrero

M.Sc in Economics and Business Studies

SEE PROFESSOR CV

Dr Gaston Fornes

Dean UBI Europe

SEE PROFESSOR CV

Dr Adolfo Motalvo

SEE PROFESSOR CV

Dr Feliciana Monteiro

Dean UBI Luxembourg

SEE PROFESSOR CV

Acquired Competences

The program aims for students to acquire, integrate, apply, and critically evaluate AI management within companies, while also developing the innovative capabilities and skills required to tackle challenges in an increasingly globalized and digitized business environment. Additionally, the program fosters social responsibility and good citizenship at both individual and corporate levels.

Upon completion of the program, graduates will be able to:

Critically comprehend and oversee AI to generate value within established organizations or entrepreneurial ventures.
Formulate and execute successful strategies in progressively uncertain and globally connected technological business landscapes.
Exhibit initiative and accountability in crafting strategic analyses and business models leveraging AI for value creation.
Display leadership in managing both people and technology, whether within existing enterprises or entrepreneurial endeavors.
Utilize programming skills (coding) for business decision-making, alongside specialized knowledge of information technologies in hybrid and international contexts.
Embrace and implement ethical principles for the responsible utilization of technology.

International stays

International Week (optional)

Students have the opportunity to engage in a week-long international business experience at prestigious institutions such as the London School of Economics (LSE) in London or Babson College in Boston.

Additionally, students can opt to study a portion of the program in English at the UBI Business School campus in Brussels or Shanghai.

Employability

Career Opportunities

Gestión de estrategia de Comercio Electrónico
Gestión de medios en Retail
Optimización de estantería digital
Gestión de experiencia del cliente
Consultoría de Marketing impulsado por IA
Análisis de datos e insights
Transformación digital en Retail
Gestión de productos de IA para Retail y Comercio Electrónico

Quality of the Degree

Qualifications Obtained

Master’s degree from Middlesex University
MSc Management (Artificial Intelligence & Machine Learning)

Master’s degree in Continuing Education from NBTS-UBI Business School (school affiliated with Middlesex University)
Executive Masters of Continuing Education in Management of Artificial Intelligence and Machine Learning.

(*) Depending on the country, a validation process may be necessary. In Spain, being part of the European Higher Education Area (EHEA), only the equivalence process is required, in accordance with RD 889/2022.

Modality: Hyflex: hybrid, flexible (combining in-person sessions on campus and/or synchronous online sessions, supplemented by asynchronous activities)

Duration: 12 months full-time / 24 months part-time

Language: Spanish

Examination sessions: October

Credits: 90 ECTS credits

Admissions

Financing

Admissions

Student Profile

Professionals from various fields of business management seeking a master's program offering comprehensive expertise in integrating and leveraging AI to deliver strategic value within their organizations.

Admission Requirements

Bachelor's degree
Spanish proficiency at level B2. Additionally, English proficiency at level B1, as much of the material is available only in this language.
Previous professional experience

Admission Criteria

Submission of documentation.
Review of the admission application. The Admissions Commission evaluates each application and makes recommendations based on the suitability of the candidate's profile.
Knowledge assessment test.
Interview. Candidates who receive a favorable assessment from the Admissions Commission will be invited to a 30-minute interview with the Program Director. Interviews for international candidates will be conducted via Zoom or another video conferencing platform.
Offer of admission to the program. Candidates who successfully complete the admission process will receive a formal offer of admission within thirty days from the date of the personal interview.

Financing

We are committed to assisting you in exploring financing options and opportunities to make the best investment in your career and future.

For more information, please visit the following link to learn about the scholarships available to postgraduate students, or feel free to contact us via email at any of the addresses provided below:

For international students:

internacional@nebrija.es

For Spanish students:

informa@nebrija.es

Madrid

Nebrija Business & Technology School is part of Nebrija University. a private university officially recognized by Law 23/1995 of July 17. Nebrija University is committed to academic excellence, training in leading companies, innovation in multidisciplinary programs, and international training. Throughout its nearly 30 years of academic and research history, Nebrija University has consistently ranked among the top universities in the most important university rankings.

The university has four campuses the Autonomous Community of Madrid (Spain).

Madrid is the largest and most populated city in Spain, with 3,339,931 inhabitants in 2023, and one of the three most populated cities in the European Union, behind London and Berlin. Madrid boasts an intense cultural and social life, a pleasant climate, and one of the best public transport networks in the world.

As the capital of Spain, Madrid hosts the headquarters of the government, the Parliament, ministries, institutions, and associated bodies. It is also the official residence of the King and Queen of Spain and the Prime Minister of the Government. Economically, Madrid is the fourth richest city in Europe, following London, Paris, and Moscow. Half of the income of the 5,000 largest Spanish companies is generated by those with registered offices in Madrid, representing 31.8% of them. The city is home to the Bank of Spain, the National Securities Market Commission, the third largest stock market in Europe, the second largest in Latin America (Latibex), and several of the world's largest corporations. Madrid ranks as the 8th city globally with the greatest presence of multinationals, positioned after Beijing and ahead of Dubai, Paris, and New York. Madrid offers a multitude of opportunities and boasts a thriving labor market, attracting both national and international professionals.

On the international level, it hosts the headquarters of the World Tourism Organization (UNWTO), part of the UN, the headquarters of the International Organization of Securities Commissions (IOSCO), the headquarters of the Ibero-American General Secretariat (SEGIB), the headquarters of the Organization of Ibero-American States for Education, Science and Culture (OEI), the Ibero-American Youth Organization (OIJ), and the headquarters of the Public Interest Oversight Board (PIOB).

Culturally, Madrid is a city with a multitude of cultural and social opportunities

Madrid is home to some of the best art museums in the world (the Museo Nacional del Prado, Museo Nacional Centro de Arte Reina Sofía, Museo Nacional Thyssen-Bornemisza…), the National Library, the Botanical Garden, the Retiro Park and a wide variety of theaters, exhibition halls and cultural activities. Its climate, geographical location, and safety together with the extensive cultural and social offer make Madrid a tourist destination for visitors from Europe and other parts of the world.